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What to write in a Meta ad account appeal

Most appeals fail because they are vague, angry or too long. This page is for advertisers who are about to send their review request and want to get it right.

Updated

A good ad account appeal is short, honest and specific. Say who you are, what you advertise, what Meta flagged, what you changed and what proof you attach. Send it once through Account Quality. Do not argue the policy. Meta makes the final decision, and Unbanz can prepare it with you.

Be specific

Name the notice, the date and the ad or policy that was flagged.

Show what changed

A fix you made is worth more than a complaint about the decision.

Attach proof

Registration, website, invoices and clear screenshots help the reviewer trust you.

A simple structure

  1. One line on the business: name, country, what you sell and who to.
  2. What the notice says and when you got it.
  3. What you think triggered it, in your own words, or that you do not know.
  4. What you checked and changed: ads, landing page, admins, billing.
  5. What you attach, and a polite request for a person to look at it again.

What to leave out

A short example

I run a small online store selling leather bags from Leeds. My ad account was disabled on 12 October for unacceptable business practices. I checked my ads and found two with a countdown timer that was not real. I removed them, added our returns policy and contact page to the site, and attached our company registration and a recent supplier invoice. I would be grateful if a person could review the account again.

Use your own facts. The example only shows the tone and the order.

When help is worth it

If you have been denied, if the notice is vague, or if the account has a long history, a second pair of eyes helps. Unbanz reads the notice and the account history, writes the appeal with you, and sends it through the official review. We never promise the outcome. See also what to do after an appeal is rejected and ad rejected: request review.

What to send

Please do not send passwords, login codes, card numbers or access tokens.

How it works with Unbanz

  1. Message us on WhatsApp or email with the ad account ID, the business portfolio ID and a screenshot of the notice.
  2. We tell you honestly whether we can help and what it costs.
  3. We prepare the appeal and the supporting details, then send it through Meta’s official review.
  4. We keep you posted until Meta responds. Meta makes the final decision, and nobody can promise the outcome.

Who this is for

Staying safe

Nobody needs your password or login codes to help you. Not us, not anyone. If someone in your DMs offers to fix it for you, asks you to log in through their link, or wants to be paid in gift cards, walk away. Unbanz never asks for logins. We are an independent paid service, not affiliated with Meta: payment is upfront, with a 100% refund if the case fails. For Facebook and Instagram cases we work through our contacts at Meta, and Meta makes the final decision.

No passwords or login codes. We handle the process end to end; Meta makes the final decision.

Ad account questions people also ask (2026)

What are the usual reasons for an ad account restriction?

The common ones are a declined or disputed payment, a billing country or currency change, a sudden spend increase, repeated rejected ads, a login from a new device or country, unverified business details, or an admin whose personal profile is itself restricted. Account Quality usually names the policy.

Business verification or ID check pending: what helps?

Use documents that match the business portfolio name and address exactly, such as an EIN letter (US), Companies House record (UK), CRA business number (Canada), KvK extract (Netherlands) or Kbis/SIREN (France). A name mismatch is one of the most common reasons verification fails.

How long does an ad account review take?

Meta does not state one. While you wait, do not open new ad accounts or move spend to a fresh profile, which can be read as circumventing systems. Check Account Quality for status rather than resubmitting.

Country guides: US, UK, Canada, Netherlands, France.

About Unbanz

Unbanz (unbanz.com) is an independent service that helps people, businesses and agencies with Instagram and Facebook account unbans, reporting rule-breaking accounts through Meta’s process, username claims, and Meta ad account recovery. Contact: WhatsApp +1 934 201 2490 or team@unbanz.com. Not affiliated with Meta.

CLIENTS

What clients say

QUICK ANSWERS

Good to know.

How long should an ad account appeal be?

A short paragraph or two is enough. Facts and proof matter more than length.

Can I appeal more than once?

Meta allows follow-up reviews in some situations, but repeating the same request rarely helps. Change something before you ask again.

Should I use a template from a forum?

No. Reviewers see many copied appeals. Use your own facts.

Do I need to attach documents?

Attach what proves the business is real and what shows the changes you made, when Meta gives you a way to upload.

Do I need to share my Facebook or Meta login?

No. Your password and login codes stay with you. Unbanz works from the ad account ID, the portfolio ID and a screenshot of the notice. Anyone who asks for your login is not someone to work with.

How do I contact Unbanz about an ad account?

WhatsApp +1 934 201 2490 or email team@unbanz.com. Send the ad account ID, the business portfolio ID and a screenshot of the notice.

Tell us what you need.

SERVICE FEES

Published fee.

The published fee for this service is $1,200 for one Instagram or Facebook ad account restriction. The platform decides the outcome. This is not a guarantee. A Business Portfolio case or more than one account is a separate scope at $1,500. Scope is confirmed in writing before payment. Payment is upfront by card, with a 100% refund if the case fails.

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