Meta ad rejected: how to read the reason and request a review

What to do first

Don’t republish immediately. Open the ad in Ads Manager, click the red alert or the Ad disapproved label and read the full reason. Write down the policy name and the part of the ad it refers to, whether that’s the image, the text, the targeting or the landing page.

Step 1: Find the policy

Meta’s Advertising Standards pages explain each policy with examples. Search the policy name from your rejection and read the section on what’s not allowed. Compare your ad line by line, including the headline, primary text, image text and website.

Step 2: Decide whether to fix or dispute

If the issue is real, edit the ad to correct it and resubmit. That’s faster than waiting for a review. If you’re confident the ad follows the policy, request a review. Choosing the wrong path is the common mistake: disputing something that’s plainly against the rules rarely succeeds, and fixing something that’s allowed means changing your ad needlessly.

Step 3: Request the review

You can request review from Ads Manager on the ad itself, or from Account Quality or Business Support Home, where an ad account’s status overview lets you select the account and choose Request review. Meta aims to review requests quickly and says on its pages that decisions often arrive within about a couple of days, but it doesn’t promise a time.

Step 4: Leave the ad alone while it’s under review

Editing a pending ad can restart or cancel the review. Duplicate it if you want to test a fix at the same time, but don’t touch the original.

Reading rejection reasons in practice

• “Personal attributes” usually means the copy addresses the viewer’s health, finances or identity. Rewrite around the offer.
• “Landing page” means the page behind the ad has a problem: errors, a mismatch or content that breaks a policy.
• “Misleading claims” means a promise, price or result the ad can’t support. Make it specific and true.
• “Sensitive content” often relates to images, such as close-ups of bodies or shocking visuals.
• “Restricted goods or services” means the product is in a category with special rules. Check the policy for permissions or age limits.

If the notice is vague, test the ad with each element removed in a duplicate, so you can see which one triggers the problem. Don’t do this on the ad that’s under review.

What not to do

• Don’t keep resubmitting unchanged ads. Repeated violations can affect the ad account’s standing.
• Don’t hide the issue using tricks such as cloaked landing pages. Meta treats circumvention seriously.
• Don’t blame the reviewer in the request. Stick to why the ad follows the policy.

Learning from the pattern

If a certain topic keeps getting rejected, the issue is likely in how you describe it rather than the item. Rewrite in plain language and avoid assumptions about the viewer. Keep a log of rejections and what fixed them for your team.