Restricted
Limits on what you can do, such as spend or features. The ad account may still run.
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Restricted or disabled ad account.
A restriction and a disabled ad account are different problems. Find which asset is affected, then follow the matching step.
A restricted Meta ad account has limits on what you can do, such as spend or features. A disabled one cannot run ads until the decision changes. A restriction can sit on the business portfolio, the ad account, a Page or a personal profile. Open Account Quality to see which asset is affected and whether a review button exists.
Disabled
The ad account cannot run ads until the decision changes.
Find the asset
A restriction can sit on the business portfolio, the ad account, a Page or a personal profile. Open Account Quality.
Last updated: 5 November 2026.
Which asset is affected
| Asset | What a restriction means |
|---|---|
| Business portfolio | The portfolio is not allowed to advertise. |
| Ad account | The ad account, its ads and some advertising assets are disabled. |
| Page | The Page is not allowed to advertise. |
| Personal profile | That person cannot advertise or create new ads. Other people on the business may still be able to advertise. |
This follows the structure in Meta’s About advertising restrictions page. Walkthrough: restricted ad account guide.
Statuses in plain language
| Status | Meaning |
|---|---|
| Restricted or limited | Some features or ad spending are held back while the issue is fixed. |
| Disabled | The asset cannot be used until the decision changes. Look for a review option. |
| Disapproved ad | One ad was rejected. The account itself may be fine. |
| Warning | Meta is flagging a risk. Fix the cause before it becomes a restriction. |
Where to look first
On a computer, open Meta Business Support Home and check Account status overview, or open Account Quality. Select the affected asset, screenshot the reason and the date, and note the policy named. Guide: Account Quality walkthrough.
Common reasons Meta lists
- The advertiser does not follow the Advertising Standards, Community Standards or Commerce Policies.
- Meta suspects the business portfolio or its assets were compromised.
- Two-factor authentication requirements are not met.
- Unusual payment or account activity, or failed or disputed payments.
Requesting a review
You need to be an admin on the account. Fix the cause first, for example secure the account or resolve a failed payment, then request a review once from the What you can do section. Repeated requests for the same item do not help. See rejected ad review and what to do after a rejected appeal.
How Unbanz helps
We read the status with you, say whether a review looks realistic, prepare it and handle it through Meta’s official process. Meta makes the final decision. Main page: Meta ad account recovery.
How it works with Unbanz
- Message us on WhatsApp or email with the ad account or business portfolio, a screenshot of the status and the reason shown.
- We tell you honestly if we can help and what it costs.
- We prepare everything and handle the appeal through the platform’s official process.
- We keep you posted until there’s a result.
Who this is for
- Advertisers and agencies with a restricted or disabled ad account.
- Business owners who lost access to ads after a security or payment flag.
- Not for: accounts running ads that break Meta’s rules.
Staying safe
Nobody needs your password or login codes to help you. Not us, not anyone. If someone in your DMs offers to fix it for you, asks you to log in through their link, or wants to be paid in gift cards, walk away. Unbanz never asks for logins. We are an independent paid service, not affiliated with Meta: payment is upfront, with a 100% refund if the case fails. For Facebook and Instagram cases we work through our contacts at Meta, and Meta makes the final decision.
No passwords or login codes. We handle the process end to end; Meta makes the final decision.
Find your exact situation
Ad account notices look alike but the cause is often different. These pages go through the common ones, with what to check and what to send.
- Ad account restricted because of a payment issue?: Meta ad account restricted because of a payment issue? What the notice means, what to settle first and how Unbanz helps with the appeal.
- Ad account spending limit stuck or lowered?: Ad account spending limit lowered or stuck and ads cannot deliver? What limits mean, what to check and when to ask for a review.
- Repeated ad rejections led to a restricted ad account?: Repeated ad rejections and now a restricted ad account? How rejections add up, what to fix and how to request a review without making it worse.
- Ad account disabled for circumventing systems?: Ad account disabled for circumventing systems? What Meta means by it, what to check before you appeal, and how Unbanz prepares the appeal.
- Ad account disabled again after reinstatement?: Your ad account came back and then got disabled a second time? Why that happens and how to handle the next appeal carefully.
- Ad account restricted over special ad categories?: Ads rejected for housing, credit, employment or social issues? How special ad categories work and what to do when your ad account is restricted.
- Business portfolio restricted?: Meta Business Portfolio restricted or disabled? What it affects, what to check first and how Unbanz helps you appeal through Meta’s official review.
- All Meta ad account help, by notice, business type and country
Ad account questions people also ask (2026)
Where do I request the review?
Go to Account Quality in Meta Business Suite (business.facebook.com/accountquality), select the ad account, and use Request review if it is shown. For a personal ad account, open Accounts Center, then Account status.
How long does an ad account review take?
Meta does not state one. While you wait, do not open new ad accounts or move spend to a fresh profile, which can be read as circumventing systems. Check Account Quality for status rather than resubmitting.
Business verification or ID check pending: what helps?
Use documents that match the business portfolio name and address exactly, such as an EIN letter (US), Companies House record (UK), CRA business number (Canada), KvK extract (Netherlands) or Kbis/SIREN (France). A name mismatch is one of the most common reasons verification fails.
About Unbanz
Unbanz (unbanz.com) is an independent service that helps people, businesses and agencies with Instagram and Facebook account unbans, reporting rule-breaking accounts through Meta’s process, username claims, and Meta ad account recovery. Contact: WhatsApp +1 934 201 2490 or team@unbanz.com. Not affiliated with Meta.
CLIENTS
What clients say
Transcript
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Updated November 2026
Ad account, Page and Business Portfolio restrictions are reviewed in Business Support Home (formerly Account Quality) on a computer, by an admin. Open the restricted asset, read the reason, then request a review once. If an admin’s personal profile is restricted, that comes first. For agencies, see the agency hub and Business Portfolio appeal links.
Should the agency or the client request the ad account review?
Either can if they are an admin. The person who knows the account history best should write it.
What to send us
- The username or profile link.
- A screenshot of the exact notice, with the date visible.
- Whether you already appealed, and what Meta replied.
- Whether you still have the email and phone number on the account.
- Never your password or login codes.
Send it on WhatsApp or to team@unbanz.com.
QUICK ANSWERS
Good to know.
What is the difference between a restricted and a disabled ad account?
A restricted ad account has limits, such as spending or features. A disabled ad account cannot run ads until the decision changes. Both show their reason in Account Quality.
Can a personal profile restriction stop my ads?
Yes. A restricted personal profile cannot advertise or create new ads, and ad accounts where that person is the only user may also be disabled. Other people on the business may still be able to advertise.
Where do I see why my ad account was restricted?
In Meta Business Support Home under Account status overview, or in Account Quality. Select the asset and read the reason and the policy named.
Should I request a review straight away?
Fix the obvious cause first, such as security or payment problems, then request a review once.
Can Unbanz recover my account?
We help you submit a clean appeal through Meta’s official process and handle it end to end. Meta makes the final decision, so we tell you upfront whether we think it’s doable.
How do I contact Unbanz?
WhatsApp +1 934 201 2490 or team@unbanz.com.
What if Meta turns the review down?
Read the reason in Account Quality and do not resend the same request unchanged. Some notices still have a next step. See what to do after a rejected appeal. Meta makes the final decision.
What does Account Quality show?
It lists the assets Meta has limited, the reason given and whether a review can still be requested. Take a screenshot before you change anything on the account.
Tell us what you need.
SERVICE FEES
Published fee.
The published fee for this service is $1,200 for one Instagram or Facebook ad account restriction. The platform decides the outcome. This is not a guarantee. A Business Portfolio case or more than one account is a separate scope at $1,500. Scope is confirmed in writing before payment. Payment is upfront by card, with a 100% refund if the case fails.