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Meta Account Quality: how to read your ad account and Page status

Short answer: open business.facebook.com/accountquality, pick the business portfolio and read each asset’s status. Anything with a review option can be requested from there.

Account Quality is Meta’s status dashboard for advertisers. It’s the first place to check when ads stop, because it lists what’s wrong and what you can do about it.

By the Unbanz team · Published · Updated

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What to do first

Log in with the profile that manages the business portfolio and open Account Quality. If you don’t see the portfolio you expect, you may be logged into the wrong profile, or you may not have a role.

Step 1: Choose the right portfolio

Use the selector at the top to switch between portfolios. Each portfolio has its own status, with sections for the portfolio, ad accounts, Pages and Instagram accounts.

Step 2: Read the status labels

Look for restrictions, disabled assets, ad rejections and warnings. Meta’s Account Overview in Ads Manager shows a similar view. Open each item to see the policy and the options. Items you can dispute show a request review button.

Step 3: Request a review once

Where a button exists, use it, add context if there’s a text box and submit. Meta doesn’t publish a timeline for these, so expect updates in the same place and by notification.

Step 4: Record what you see

Keep dated screenshots of statuses and decisions. They help when you talk to your team or write an appeal.

What the common statuses mean in plain language

Statuses can differ across a portfolio. A Page can be fine while an ad account is restricted, so check each asset in turn.

A weekly five-minute routine

Open Account Quality, scan each portfolio for new notices, open any ad rejections from the last week, and check that payment methods are valid. Then record anything new in a shared log. If you see a warning, fix it that day rather than waiting for a restriction.

What not to do

Making it routine

Check Account Quality weekly if you spend heavily on ads, and after any new restriction email. A short routine avoids surprises.

Official sources

Meta and Snap update their help pages and flows often. Always follow the wording on your own screen and the current official Help Center. Unbanz is an independent service and is not affiliated with Meta, Instagram, Facebook or Snapchat.

YOUR QUESTIONS

Frequently asked questions

Where do I find ad account status?

In Account Quality and the Account Overview in Ads Manager.

Why can’t I request a review?

Not every decision can be reviewed. The page shows the options available.

Who can see Account Quality?

People with the right role in the business portfolio.

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