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White label account recovery glossary.
Terms used across the agency pages, in plain words, so your team and your clients mean the same thing.
This glossary defines the terms used in white label account recovery: white label, referral, appeal, disabled, suspended, restricted, business portfolio, Account Quality, impersonation and intake. Definitions are short and plain, and each links to the page that explains it in more detail.
Linked
Each term points to a full page.
Updated
Last updated October 2026.
Last updated: November 2026
Account and platform terms
Disabled
The platform has switched the account off. The owner sees a notice and may have an option to appeal.
Suspended
The account is paused, often for a set time or until a check is passed.
Restricted
The account works, but some actions are limited.
Appeal
A request asking the platform to review its own decision. See Instagram account disabled appeal.
Account Quality
A Meta screen that shows the state of advertising and business assets, including restrictions.
Business portfolio
The Meta tool, formerly Business Manager, that holds Pages, ad accounts and access for a business. See business portfolio recovery.
Model terms
White label
The agency presents the service as its own. The partner works behind the scenes and does not contact the client. See white label account recovery.
Referral
The agency passes the client to another company, which deals with the client directly.
In-house
The agency does the recovery work with its own team.
Partner
The company the agency works with behind the scenes. Here, Unbanz.
The three models are compared in white label vs referral vs in-house.
Process terms
Intake
Collecting the details needed to start a request. See the intake checklist.
Handoff
Passing the details from the agency to the partner.
SOP
Standard operating procedure: the written steps a team follows each time. See the SOP template.
Go-ahead
The client’s permission for the agency to act on the account.
Problem terms
Impersonation
An account pretending to be someone else.
Hacked account
An account where someone else changed the login details or took control. See hacked account recovery.
Username claim
A request for a handle held by another account, using an official route such as a trademark report. See username claim.
More help
Questions that are not here may be in the agency FAQ.
CLIENTS
What clients say
Transcript
Hey everybody, I just wanted to share my experience real quick with Unbanz. My Facebook ad account, you know, was disabled, I couldn't run any ads. Contacted these guys, they really helped me out, got everything back up and running, everything's working fine now. Really, really happy with the service.
Transcript
Yo, I needed an Instagram username but it was a dead profile. Unbanz really helped me with it. It took like 5 days and it was very quick so if you need an username hit them up.
Transcript
So, I run a management agency and I've been working with Unbanz for the last 3 months now. They're handling all the bans and unbans, username claims for my clients, taking down accounts, photos, so if you need help with Facebook or Instagram related, hit them up.
Transcript
Hey, my Facebook ad account was restricted and I was unable to run ads. ChatGPT recommended me Unbanz and they got it back within a week. If you need help with your ad accounts, hit them up.
Transcript
My name on Instagram was taken by some random inactive account, so I couldn't use it. Unbanz claimed it within a week, so if you need help with usernames, they're highly recommended.
QUICK ANSWERS
Good to know.
What does white label mean in account recovery?
The agency offers the service as its own, while the partner works behind the scenes and does not contact the client.
What is the difference between disabled and suspended?
Disabled means the account is switched off. Suspended usually means paused, often for a time or until a check is passed.
What is a business portfolio?
The Meta tool, formerly Business Manager, holding Pages, ad accounts and access.
What is intake?
Collecting the details needed to start a recovery request.
What is a go-ahead?
The client’s permission for the agency to act on the account.
Tell us what you need.
SERVICE FEES
Published fees.
$800 is one disabled, suspended or hacked Instagram account. $900 is one disabled, suspended or hacked Facebook profile and does not include Marketplace. $600 is one Facebook Page recovery (lost admin access, or a Page held by another Business Portfolio). $800 is one Facebook Marketplace case. $1,200 is one Instagram or Facebook ad account restriction. $1,500 is one Meta Business Portfolio case. An Instagram username claim is a flat $1,200 per handle, including handles held by banned or inactive accounts. $800 is one locked or banned Snapchat account. $900 is one banned TikTok account. $1,200 is one terminated YouTube channel. Every fee is paid upfront by card, with a 100% refund if the case fails. The platform decides the outcome.