Declare housing
Choose the housing special ad category when you set up the campaign.
Home / Meta ad account help
Real estate agent with a restricted ad account?
Housing ads follow tighter rules on wording and targeting. This page is for estate agents, landlords and property developers whose ad accounts were flagged.
Property ads must be declared as a housing special ad category, with limited targeting and careful wording. Ads run without that declaration, or that favour a group of people, are rejected and can lead to a restriction. Fix the campaign, then request a review. Meta decides.
Watch your wording
Do not describe the kind of person who should live there.
Accept limited targeting
Age, gender and detailed location options are restricted.
What gets property ads flagged
- No special ad category on a listing campaign.
- Wording like family friendly or ideal for young professionals.
- Targeting by age, gender or tight location radius.
- Listings that do not match the real property or price.
Steps
- Check every campaign with a listing, a mortgage or a rental offer.
- Edit campaigns to include the housing category.
- Rewrite descriptions to describe the property, not the buyer.
- Confirm prices and photos match the listing.
- Request the review and say what you changed.
Property developers and lead forms
Lead forms for property enquiries must not ask for sensitive information. Check the form fields. Read our page on special ad categories and the special ad categories guide.
How Unbanz helps
We go through your campaigns, show what likely triggered the notice and prepare the appeal. We never advise targeting around the rules.
What to send
- The ad account ID and the business portfolio ID.
- A screenshot of the notice in Account Quality, with the date it appeared.
- What was running: the product or offer, the landing page and roughly how much was being spent per day.
- Anything that changed shortly before: a new card, a new admin, a new domain, a login from another country.
Please do not send passwords, login codes, card numbers or access tokens.
How it works with Unbanz
- Message us on WhatsApp or email with the ad account ID, the business portfolio ID and a screenshot of the notice.
- We tell you honestly whether we can help and what it costs.
- We prepare the appeal and the supporting details, then send it through Meta’s official review.
- We keep you posted until Meta responds. Meta makes the final decision, and nobody can promise the outcome.
Who this is for
- Estate agents and letting agents.
- Property developers.
- Mortgage brokers.
Staying safe
Nobody needs your password or login codes to help you. Not us, not anyone. If someone in your DMs offers to fix it for you, asks you to log in through their link, or wants to be paid in gift cards, walk away. Unbanz never asks for logins. We are an independent paid service, not affiliated with Meta: payment is upfront, with a 100% refund if the case fails. For Facebook and Instagram cases we work through our contacts at Meta, and Meta makes the final decision.
No passwords or login codes. We handle the process end to end; Meta makes the final decision.
Ad account questions people also ask (2026)
Business verification or ID check pending: what helps?
Use documents that match the business portfolio name and address exactly, such as an EIN letter (US), Companies House record (UK), CRA business number (Canada), KvK extract (Netherlands) or Kbis/SIREN (France). A name mismatch is one of the most common reasons verification fails.
What are the usual reasons for an ad account restriction?
The common ones are a declined or disputed payment, a billing country or currency change, a sudden spend increase, repeated rejected ads, a login from a new device or country, unverified business details, or an admin whose personal profile is itself restricted. Account Quality usually names the policy.
Where do I request the review?
Go to Account Quality in Meta Business Suite (business.facebook.com/accountquality), select the ad account, and use Request review if it is shown. For a personal ad account, open Accounts Center, then Account status.
About Unbanz
Unbanz (unbanz.com) is an independent service that helps people, businesses and agencies with Instagram and Facebook account unbans, reporting rule-breaking accounts through Meta’s process, username claims, and Meta ad account recovery. Contact: WhatsApp +1 934 201 2490 or team@unbanz.com. Not affiliated with Meta.
CLIENTS
What clients say
Transcript
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Updated November 2026
Ad account, Page and Business Portfolio restrictions are reviewed in Business Support Home (formerly Account Quality) on a computer, by an admin. Open the restricted asset, read the reason, then request a review once. If an admin’s personal profile is restricted, that comes first. For agencies, see the agency hub and Business Portfolio appeal links.
Should the agency or the client request the ad account review?
Either can if they are an admin. The person who knows the account history best should write it.
What to send us
- The username or profile link.
- A screenshot of the exact notice, with the date visible.
- Whether you already appealed, and what Meta replied.
- Whether you still have the email and phone number on the account.
- Never your password or login codes.
Send it on WhatsApp or to team@unbanz.com.
QUICK ANSWERS
Good to know.
Do estate agents need a special ad category?
Yes for ads about housing, such as sales, rentals and mortgages, with some country differences.
Can I still target by location?
Options are limited. Meta shows what is allowed when you choose the category.
Why did my listing ads stop?
They may have been rejected for missing the category or for the wording.
Can I appeal if I ignored the category?
Yes, after you fix it and explain.
Do I need to share my Facebook or Meta login?
No. Your password and login codes stay with you. Unbanz works from the ad account ID, the portfolio ID and a screenshot of the notice. Anyone who asks for your login is not someone to work with.
How do I contact Unbanz about an ad account?
WhatsApp +1 934 201 2490 or email team@unbanz.com. Send the ad account ID, the business portfolio ID and a screenshot of the notice.
Tell us what you need.
SERVICE FEES
Published fee.
The published fee for this service is $1,200 for one Instagram or Facebook ad account restriction. The platform decides the outcome. This is not a guarantee. A Business Portfolio case or more than one account is a separate scope at $1,500. Scope is confirmed in writing before payment. Payment is upfront by card, with a 100% refund if the case fails.