Remove before and after
Images that imply a physical result are a frequent trigger.
Home / Meta ad account help
Health or wellness brand with a restricted ad account?
Health ads face some of Meta’s strictest checks. This page is for clinics, gyms, supplement sellers and wellness brands whose ad accounts were restricted.
Health and wellness accounts are usually flagged for before and after images, claims about results or conditions, and ads that speak to a personal health situation. Rewrite the creative around the service, remove medical claims, then request one review. Meta decides.
Remove medical claims
Do not claim to cure, treat or prevent a condition unless the product is authorised for it.
Speak about the service
Describe the session, the product or the programme, not the viewer’s body.
What gets health ads flagged
- Before and after photos and weight loss claims.
- Words that address a condition: “Struggling with…”, “Suffering from…”.
- Supplements that promise results or use unapproved claims.
- Landing pages with testimonials that suggest results.
- Targeting options that are not allowed for the category.
Steps
- Screenshot the notice and every rejected ad.
- Replace images and text that suggest a body result or a condition.
- Check the landing page for the same issues.
- Add licences, practitioner details and legal information where relevant.
- Request the review once.
Regulated products
Some products, such as certain supplements and medical devices, need authorisation or are not allowed in some countries. Do not use workarounds in wording or images. Read our guide to health, wellness and personal attributes and our page on personal attributes.
How Unbanz helps
We read your ads and pages, say what stands out, and prepare an appeal with your licences and business details. We do not help you evade the checks.
What to send
- The ad account ID and the business portfolio ID.
- A screenshot of the notice in Account Quality, with the date it appeared.
- What was running: the product or offer, the landing page and roughly how much was being spent per day.
- Anything that changed shortly before: a new card, a new admin, a new domain, a login from another country.
Please do not send passwords, login codes, card numbers or access tokens.
How it works with Unbanz
- Message us on WhatsApp or email with the ad account ID, the business portfolio ID and a screenshot of the notice.
- We tell you honestly whether we can help and what it costs.
- We prepare the appeal and the supporting details, then send it through Meta’s official review.
- We keep you posted until Meta responds. Meta makes the final decision, and nobody can promise the outcome.
Who this is for
- Clinics, gyms and studios.
- Supplement and wellness brands.
- Practitioners and therapists.
Staying safe
Nobody needs your password or login codes to help you. Not us, not anyone. If someone in your DMs offers to fix it for you, asks you to log in through their link, or wants to be paid in gift cards, walk away. Unbanz never asks for logins. We are an independent paid service, not affiliated with Meta: payment is upfront, with a 100% refund if the case fails. For Facebook and Instagram cases we work through our contacts at Meta, and Meta makes the final decision.
No passwords or login codes. We handle the process end to end; Meta makes the final decision.
Ad account questions people also ask (2026)
Business verification or ID check pending: what helps?
Use documents that match the business portfolio name and address exactly, such as an EIN letter (US), Companies House record (UK), CRA business number (Canada), KvK extract (Netherlands) or Kbis/SIREN (France). A name mismatch is one of the most common reasons verification fails.
What are the usual reasons for an ad account restriction?
The common ones are a declined or disputed payment, a billing country or currency change, a sudden spend increase, repeated rejected ads, a login from a new device or country, unverified business details, or an admin whose personal profile is itself restricted. Account Quality usually names the policy.
Where do I request the review?
Go to Account Quality in Meta Business Suite (business.facebook.com/accountquality), select the ad account, and use Request review if it is shown. For a personal ad account, open Accounts Center, then Account status.
About Unbanz
Unbanz (unbanz.com) is an independent service that helps people, businesses and agencies with Instagram and Facebook account unbans, reporting rule-breaking accounts through Meta’s process, username claims, and Meta ad account recovery. Contact: WhatsApp +1 934 201 2490 or team@unbanz.com. Not affiliated with Meta.
CLIENTS
What clients say
Transcript
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Transcript
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Updated November 2026
Ad account, Page and Business Portfolio restrictions are reviewed in Business Support Home (formerly Account Quality) on a computer, by an admin. Open the restricted asset, read the reason, then request a review once. If an admin’s personal profile is restricted, that comes first. For agencies, see the agency hub and Business Portfolio appeal links.
Should the agency or the client request the ad account review?
Either can if they are an admin. The person who knows the account history best should write it.
What to send us
- The username or profile link.
- A screenshot of the exact notice, with the date visible.
- Whether you already appealed, and what Meta replied.
- Whether you still have the email and phone number on the account.
- Never your password or login codes.
Send it on WhatsApp or to team@unbanz.com.
QUICK ANSWERS
Good to know.
Can supplements be advertised on Meta?
Some can, with strict rules. Claims that suggest a cure or result are rejected.
Are before and after images allowed?
Generally not for health and weight loss ads.
Do clinics need documents?
Licences and practitioner details support an appeal.
Will changing the wording fix it?
It fixes new ads. Restricted accounts still need a review.
Do I need to share my Facebook or Meta login?
No. Your password and login codes stay with you. Unbanz works from the ad account ID, the portfolio ID and a screenshot of the notice. Anyone who asks for your login is not someone to work with.
How do I contact Unbanz about an ad account?
WhatsApp +1 934 201 2490 or email team@unbanz.com. Send the ad account ID, the business portfolio ID and a screenshot of the notice.
Tell us what you need.
SERVICE FEES
Published fee.
The published fee for this service is $1,200 for one Instagram or Facebook ad account restriction. The platform decides the outcome. This is not a guarantee. A Business Portfolio case or more than one account is a separate scope at $1,500. Scope is confirmed in writing before payment. Payment is upfront by card, with a 100% refund if the case fails.