What it means
Wording like “Are you struggling with…” suggests you know a private fact about the reader.
Home / Meta ad account help
Ad account restricted for personal attributes?
Ads that speak to a person as if you know something private about them are rejected. This page is for coaches, clinics, fitness and dating-adjacent advertisers who got that notice.
Meta restricts ads that assert or imply a personal attribute, such as health, finances, race or relationship status. Rewrite the ad so it talks about the offer, not the viewer, then request a review in Account Quality. Unbanz can prepare the account appeal if rejections keep adding up.
How to rewrite
Describe the product or service and who it is for in general terms, without addressing the person’s condition.
Then request review
Fix the creative and landing page, then ask for a review of the ad account.
Examples of the difference
- Flagged: “Do you have diabetes? Try this.” Safer: “A guide to meal planning.”
- Flagged: “Are you broke?” Safer: “Free budgeting workshop.”
- Flagged: “Lonely at 40?” Safer: “Meet-ups for adults in Leeds.”
- Flagged: before and after photos that suggest a medical result.
Where to check
Read the ad text, the headline, the image text and the landing page. Meta checks all of them. Targeting must also respect the policy, and some sensitive categories have limited targeting options. Our guide on health, wellness and personal attributes goes through more examples.
Steps
- Screenshot the rejection and the policy it names.
- Rewrite headlines and body text so they do not address the reader’s condition or situation.
- Remove before and after images and any claim of a result.
- Check the landing page for the same wording.
- Request the review, and if the account itself is restricted, request that too.
How Unbanz helps
We go through the ads and the landing page against the policy, show you what to change, and prepare the appeal for the account. We can also help you describe your business honestly in the appeal. See ads for health and wellness businesses.
What to send
- The ad account ID and the business portfolio ID.
- A screenshot of the notice in Account Quality, with the date it appeared.
- What was running: the product or offer, the landing page and roughly how much was being spent per day.
- Anything that changed shortly before: a new card, a new admin, a new domain, a login from another country.
Please do not send passwords, login codes, card numbers or access tokens.
How it works with Unbanz
- Message us on WhatsApp or email with the ad account ID, the business portfolio ID and a screenshot of the notice.
- We tell you honestly whether we can help and what it costs.
- We prepare the appeal and the supporting details, then send it through Meta’s official review.
- We keep you posted until Meta responds. Meta makes the final decision, and nobody can promise the outcome.
Who this is for
- Coaches and consultants.
- Clinics, gyms and wellness brands.
- Anyone whose rejections name personal attributes.
Staying safe
Nobody needs your password or login codes to help you. Not us, not anyone. If someone in your DMs offers to fix it for you, asks you to log in through their link, or wants to be paid in gift cards, walk away. Unbanz never asks for logins. We are an independent paid service, not affiliated with Meta: payment is upfront, with a 100% refund if the case fails. For Facebook and Instagram cases we work through our contacts at Meta, and Meta makes the final decision.
No passwords or login codes. We handle the process end to end; Meta makes the final decision.
Ad account questions people also ask (2026)
What are the usual reasons for an ad account restriction?
The common ones are a declined or disputed payment, a billing country or currency change, a sudden spend increase, repeated rejected ads, a login from a new device or country, unverified business details, or an admin whose personal profile is itself restricted. Account Quality usually names the policy.
Where do I request the review?
Go to Account Quality in Meta Business Suite (business.facebook.com/accountquality), select the ad account, and use Request review if it is shown. For a personal ad account, open Accounts Center, then Account status.
How long does an ad account review take?
Meta does not state one. While you wait, do not open new ad accounts or move spend to a fresh profile, which can be read as circumventing systems. Check Account Quality for status rather than resubmitting.
About Unbanz
Unbanz (unbanz.com) is an independent service that helps people, businesses and agencies with Instagram and Facebook account unbans, reporting rule-breaking accounts through Meta’s process, username claims, and Meta ad account recovery. Contact: WhatsApp +1 934 201 2490 or team@unbanz.com. Not affiliated with Meta.
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What clients say
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Updated November 2026
Ad account, Page and Business Portfolio restrictions are reviewed in Business Support Home (formerly Account Quality) on a computer, by an admin. Open the restricted asset, read the reason, then request a review once. If an admin’s personal profile is restricted, that comes first. For agencies, see the agency hub and Business Portfolio appeal links.
Should the agency or the client request the ad account review?
Either can if they are an admin. The person who knows the account history best should write it.
What to send us
- The username or profile link.
- A screenshot of the exact notice, with the date visible.
- Whether you already appealed, and what Meta replied.
- Whether you still have the email and phone number on the account.
- Never your password or login codes.
Send it on WhatsApp or to team@unbanz.com.
QUICK ANSWERS
Good to know.
What counts as a personal attribute?
Examples are health, disability, financial status, religion, race, sexuality, age and relationship status, when the ad suggests it applies to the reader.
Can I still advertise a clinic or a coaching offer?
Yes, as long as the ad describes the service without implying private facts about the viewer and follows the other policies.
Will a rewrite alone lift the restriction?
It fixes future rejections. An account that is already restricted still needs a review.
Is it allowed to use testimonials?
Real testimonials can be fine, but results claims and before and after images are often rejected.
Do I need to share my Facebook or Meta login?
No. Your password and login codes stay with you. Unbanz works from the ad account ID, the portfolio ID and a screenshot of the notice. Anyone who asks for your login is not someone to work with.
How do I contact Unbanz about an ad account?
WhatsApp +1 934 201 2490 or email team@unbanz.com. Send the ad account ID, the business portfolio ID and a screenshot of the notice.
Tell us what you need.
SERVICE FEES
Published fee.
The published fee for this service is $1,200 for one Instagram or Facebook ad account restriction. The platform decides the outcome. This is not a guarantee. A Business Portfolio case or more than one account is a separate scope at $1,500. Scope is confirmed in writing before payment. Payment is upfront by card, with a 100% refund if the case fails.