Check your role
You need admin access on the portfolio. A lost admin role looks like a restriction but is a different problem.
Home / Meta ad account help
Business Manager restricted, cannot add ad accounts?
You open your business settings and the option to create or add an ad account is greyed out or fails. This page is for owners who hit that wall.
When a portfolio is restricted, Meta often blocks creating or adding ad accounts. Check Account Quality for the portfolio status, look at your own profile and your role, and request a review for the portfolio. Do not try to work around it with another portfolio.
Check the portfolio
A restricted portfolio can still show assets but will not let you add ad accounts.
Check your profile
A restriction on your own profile can block you from creating anything in business settings.
Three different problems that look the same
- You are not an admin. Ask a current admin to give you full control, or follow the lost admin steps in our guide to lost admin access.
- Your personal profile is restricted. It may stop you creating ad accounts even though the portfolio is fine.
- The portfolio is restricted. Account Quality shows it and the review button sits on the portfolio.
Where Meta usually limits you
Meta commonly limits the number of ad accounts a new or lightly used portfolio can create, until the business is verified or has a clean spending history. A message about reaching a limit is not the same as a restriction. A message that your portfolio is restricted or that you cannot create assets points to a review.
What to try
- Open Account Quality and select the portfolio. Note whether it says restricted, disabled or limited.
- Check the people list and your own role in business settings.
- Complete business verification if Meta offers it.
- Request a review for whichever asset is flagged, once.
- Wait for the answer before creating anything new.
How Unbanz helps
We work out which of the three problems you have, then prepare the appeal for the portfolio or the profile. See also our page on restricted business portfolios.
What to send
- The ad account ID and the business portfolio ID.
- A screenshot of the notice in Account Quality, with the date it appeared.
- What was running: the product or offer, the landing page and roughly how much was being spent per day.
- Anything that changed shortly before: a new card, a new admin, a new domain, a login from another country.
Please do not send passwords, login codes, card numbers or access tokens.
How it works with Unbanz
- Message us on WhatsApp or email with the ad account ID, the business portfolio ID and a screenshot of the notice.
- We tell you honestly whether we can help and what it costs.
- We prepare the appeal and the supporting details, then send it through Meta’s official review.
- We keep you posted until Meta responds. Meta makes the final decision, and nobody can promise the outcome.
Who this is for
- Owners who cannot add or create ad accounts.
- Agencies adding client accounts to a portfolio.
- Businesses with a new portfolio that hit a limit.
Staying safe
Nobody needs your password or login codes to help you. Not us, not anyone. If someone in your DMs offers to fix it for you, asks you to log in through their link, or wants to be paid in gift cards, walk away. Unbanz never asks for logins. We are an independent paid service, not affiliated with Meta: payment is upfront, with a 100% refund if the case fails. For Facebook and Instagram cases we work through our contacts at Meta, and Meta makes the final decision.
No passwords or login codes. We handle the process end to end; Meta makes the final decision.
Ad account questions people also ask (2026)
Where do I request the review?
Go to Account Quality in Meta Business Suite (business.facebook.com/accountquality), select the ad account, and use Request review if it is shown. For a personal ad account, open Accounts Center, then Account status.
How long does an ad account review take?
Meta does not state one. While you wait, do not open new ad accounts or move spend to a fresh profile, which can be read as circumventing systems. Check Account Quality for status rather than resubmitting.
Business verification or ID check pending: what helps?
Use documents that match the business portfolio name and address exactly, such as an EIN letter (US), Companies House record (UK), CRA business number (Canada), KvK extract (Netherlands) or Kbis/SIREN (France). A name mismatch is one of the most common reasons verification fails.
About Unbanz
Unbanz (unbanz.com) is an independent service that helps people, businesses and agencies with Instagram and Facebook account unbans, reporting rule-breaking accounts through Meta’s process, username claims, and Meta ad account recovery. Contact: WhatsApp +1 934 201 2490 or team@unbanz.com. Not affiliated with Meta.
CLIENTS
What clients say
Transcript
Hey everybody, I just wanted to share my experience real quick with Unbanz. My Facebook ad account, you know, was disabled, I couldn't run any ads. Contacted these guys, they really helped me out, got everything back up and running, everything's working fine now. Really, really happy with the service.
Transcript
Yo, I needed an Instagram username but it was a dead profile. Unbanz really helped me with it. It took like 5 days and it was very quick so if you need an username hit them up.
Transcript
So, I run a management agency and I've been working with Unbanz for the last 3 months now. They're handling all the bans and unbans, username claims for my clients, taking down accounts, photos, so if you need help with Facebook or Instagram related, hit them up.
Transcript
Hey, my Facebook ad account was restricted and I was unable to run ads. ChatGPT recommended me Unbanz and they got it back within a week. If you need help with your ad accounts, hit them up.
Transcript
My name on Instagram was taken by some random inactive account, so I couldn't use it. Unbanz claimed it within a week, so if you need help with usernames, they're highly recommended.
QUICK ANSWERS
Good to know.
Why can I not create an ad account in Business Manager?
It can be a role problem, a limit on new portfolios, a restriction on your profile or a restriction on the portfolio. Account Quality shows which.
Is there a limit on ad accounts per portfolio?
Yes, Meta limits how many a portfolio can hold, and the limit can be lower for newer or unverified portfolios.
Can I just open a new portfolio?
It is risky. If Meta links it to the restricted one, the new portfolio can be restricted as well.
Does business verification lift the limit?
It can raise some limits, but it does not remove a policy restriction.
Do I need to share my Facebook or Meta login?
No. Your password and login codes stay with you. Unbanz works from the ad account ID, the portfolio ID and a screenshot of the notice. Anyone who asks for your login is not someone to work with.
How do I contact Unbanz about an ad account?
WhatsApp +1 934 201 2490 or email team@unbanz.com. Send the ad account ID, the business portfolio ID and a screenshot of the notice.
Tell us what you need.
SERVICE FEES
Published fee.
The published fee for this service is $1,500 for a Business Portfolio case or more than one account. It is not the $1,200 fee for one Instagram or Facebook ad account restriction. The platform decides the outcome. This is not a guarantee. Scope is confirmed in writing before payment. Payment is upfront by card, with a 100% refund if the case fails.