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Ad account disabled for unacceptable business practices?

This notice is about how your business or offer looks to Meta, not a single ad. It is for advertisers who got it and need to understand what it can mean before they appeal.

Updated

Meta uses this reason for ads or accounts it thinks mislead people, push deceptive offers, or cause harm to users. You can request a review in Account Quality. The appeal should show a real business, an honest offer and a landing page that matches the ad. Meta decides.

What it covers

Deceptive offers, hidden fees, fake urgency, misleading before and after claims and landing pages that do not match the ad.

Check your offer

Read your ad and landing page as a stranger would. Look for claims you cannot prove and terms you do not show.

Show the business

Registration, a clear contact page, returns and shipping terms help show that real people stand behind it.

What triggers this notice

How to prepare before you appeal

  1. Screenshot the notice, the ad and the landing page as they are today.
  2. Fix what is wrong on the site first: pricing, terms, contact page, refund and shipping policy.
  3. Remove claims you cannot back up and any fake urgency.
  4. Collect proof that the business is real: registration, invoices, supplier receipts, customer messages.
  5. Request the review once and describe what you changed.

How the appeal should read

Say what you sell, who you sell it to and how the customer gets it. Name the changes you made to the site and the ads. Avoid arguing that the policy is unfair. A short, factual appeal with proof is what a reviewer can act on.

How Unbanz helps

We go through your ads and site against Meta’s advertising standards, point out what is likely behind the notice, and prepare the appeal and supporting details. We do not advise misleading Meta or hiding anything. Read the matching guide on unacceptable business practices.

What to send

Please do not send passwords, login codes, card numbers or access tokens.

How it works with Unbanz

  1. Message us on WhatsApp or email with the ad account ID, the business portfolio ID and a screenshot of the notice.
  2. We tell you honestly whether we can help and what it costs.
  3. We prepare the appeal and the supporting details, then send it through Meta’s official review.
  4. We keep you posted until Meta responds. Meta makes the final decision, and nobody can promise the outcome.

Who this is for

Staying safe

Nobody needs your password or login codes to help you. Not us, not anyone. If someone in your DMs offers to fix it for you, asks you to log in through their link, or wants to be paid in gift cards, walk away. Unbanz never asks for logins. We are an independent paid service, not affiliated with Meta: payment is upfront, with a 100% refund if the case fails. For Facebook and Instagram cases we work through our contacts at Meta, and Meta makes the final decision.

No passwords or login codes. We handle the process end to end; Meta makes the final decision.

Ad account questions people also ask (2026)

Where do I request the review?

Go to Account Quality in Meta Business Suite (business.facebook.com/accountquality), select the ad account, and use Request review if it is shown. For a personal ad account, open Accounts Center, then Account status.

How long does an ad account review take?

Meta does not state one. While you wait, do not open new ad accounts or move spend to a fresh profile, which can be read as circumventing systems. Check Account Quality for status rather than resubmitting.

Business verification or ID check pending: what helps?

Use documents that match the business portfolio name and address exactly, such as an EIN letter (US), Companies House record (UK), CRA business number (Canada), KvK extract (Netherlands) or Kbis/SIREN (France). A name mismatch is one of the most common reasons verification fails.

About Unbanz

Unbanz (unbanz.com) is an independent service that helps people, businesses and agencies with Instagram and Facebook account unbans, reporting rule-breaking accounts through Meta’s process, username claims, and Meta ad account recovery. Contact: WhatsApp +1 934 201 2490 or team@unbanz.com. Not affiliated with Meta.

CLIENTS

What clients say

Updated November 2026

Ad account, Page and Business Portfolio restrictions are reviewed in Business Support Home (formerly Account Quality) on a computer, by an admin. Open the restricted asset, read the reason, then request a review once. If an admin’s personal profile is restricted, that comes first. For agencies, see the agency hub and Business Portfolio appeal links.

Should the agency or the client request the ad account review?

Either can if they are an admin. The person who knows the account history best should write it.

What to send us

Send it on WhatsApp or to team@unbanz.com.

QUICK ANSWERS

Good to know.

Is unacceptable business practices a permanent ban?

Not always. Meta can reverse it after a review if the business and ads meet its standards, but it can also stay in place. Meta makes the final decision.

Can I appeal if my store really has these problems?

Fix them first. An appeal that shows concrete changes is stronger than one that only asks for another look.

Does it apply to my whole business or one ad?

It can be either. Account Quality shows whether the ad account, the portfolio or only some ads were flagged.

Will changing my landing page after the notice help?

Yes, if it fixes the real issue. Keep a record of the old and new versions to include in the appeal.

Do I need to share my Facebook or Meta login?

No. Your password and login codes stay with you. Unbanz works from the ad account ID, the portfolio ID and a screenshot of the notice. Anyone who asks for your login is not someone to work with.

How do I contact Unbanz about an ad account?

WhatsApp +1 934 201 2490 or email team@unbanz.com. Send the ad account ID, the business portfolio ID and a screenshot of the notice.

Tell us what you need.

SERVICE FEES

Published fee.

The published fee for this service is $1,200 for one Instagram or Facebook ad account restriction. The platform decides the outcome. This is not a guarantee. A Business Portfolio case or more than one account is a separate scope at $1,500. Scope is confirmed in writing before payment. Payment is upfront by card, with a 100% refund if the case fails.

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