Four common models
Per incident, add-on, retainer line, included.
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Pricing models for reselling account recovery.
There is no single right way to charge for recovery. These are the usual models, with what each one means for you.
Agencies usually resell account recovery in one of four ways: per incident, as a monthly protection add-on, as a line inside a retainer, or included in a package. Each shifts risk differently. Whatever the model, price the work and coordination, never a promised outcome, because the platform decides.
Price the work
Not the outcome.
No numbers here
Pricing depends on your market and costs. Agree it with your partner.
Last updated: November 2026
The four models
| Model | How it works | Good for |
|---|---|---|
| Per incident | Client pays when a lockout happens | Agencies who rarely see lockouts |
| Monthly add-on | Client pays a small recurring amount for protection and handling | Agencies with many active accounts |
| Retainer line | Recovery handling is a named line in the retainer | Larger clients |
| Included | Absorbed as a service benefit | Agencies using it to retain clients |
Where the risk sits
Under per incident pricing, the client carries the cost when it happens. Under add-ons and included models, the agency carries the cost of unlucky months. Choose the model that suits your cash flow and how much risk you want. The partner’s terms feed into this.
Principles that apply to all
- Price the effort, intake, coordination and communication.
- Say clearly that the platform decides and nothing is promised.
- State what happens if the account is not restored, so there are no surprises.
- Keep a written record of what was agreed with the client.
- For username claims, remember our refund policy of a 100% refund if a claim fails, and agree how you pass that through.
What not to do
- Do not price against the result, such as success fees promising recovery.
- Do not advertise a fixed outcome.
- Do not hide that the work is done with a partner if the client asks.
Next
For how to work out your own number without promising outcomes, read how to price account recovery for agencies. Terms for the client are in client terms.
CLIENTS
What clients say
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QUICK ANSWERS
Good to know.
Which pricing model is best?
It depends on how many accounts you manage and how much risk you want to carry. Per incident is the simplest to start with.
Should I charge a success fee?
Avoid anything that implies the result is certain. Charge for the work, and keep the platform’s decision separate.
Does Unbanz set my client price?
No. You set your own price. Unbanz agrees its own terms with you.
What if recovery fails?
Say in advance what the client pays and what they do not.
Does this page give prices?
No. Prices depend on your market and your costs.