Time
Appeals take focus. Every hour a strategist spends on one is an hour not billed elsewhere.
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White label vs in-house account recovery for agencies.
Doing recovery yourself sounds simple until the third lockout. Here is what in-house actually asks of an agency.
In-house account recovery means your own staff handle every appeal. It gives control but needs training, time and upkeep, because platform menus and rules change. White label gives you one trained specialist behind your brand. In-house suits steady volume and a dedicated person. White label suits occasional lockouts.
Upkeep
Menus, forms and rules change. Someone has to keep checking them.
Control
In-house gives you full control. White label gives you control of the client, not the platform work.
Last updated: November 2026
What in-house requires
- One named person who owns appeals and knows the routes for each platform and problem type.
- A routine for collecting details from clients, so appeals are complete the first time.
- Time to follow up, and to repeat the work if a request is rejected.
- A way to stay current when the platform changes its forms or wording.
- A calm voice for clients who are frightened about losing their audience.
If you already have this, you may not need a partner. If you do not, writing the routine is the first step. Use the SOP template either way.
Side by side
| Question | In-house | White label |
|---|---|---|
| Who learns the routes | Your team | Unbanz |
| Who talks to the client | You | You |
| Who files | You | Unbanz, behind the scenes |
| Training needed | Yes | No |
| Time inside the agency | High per request | Low: intake and updates |
| Who decides | The platform | The platform |
Costs that people forget
- The second attempt. A rejected request often needs a different approach, not a copy of the first.
- The client call. Clients want to talk, and a lockout is an emotional topic for a creator or founder.
- The documentation. If your person leaves, the knowledge leaves with them.
- The context switch. Your best strategist is probably not your best appeal writer.
The hybrid that works for some agencies
Handle simple, well-understood problems in-house, such as walking a client through instagram.com/hacked. Send disabled accounts, restricted ad accounts and handle claims to a partner. Write down which is which in your SOP so everyone on the team makes the same call.
When to switch from in-house to white label
- Appeals pile up on one person.
- Your clients start asking and nobody wants to own it.
- You notice you are guessing at the right route.
- You would rather spend the hour on client strategy.
CLIENTS
What clients say
Transcript
Hey everybody, I just wanted to share my experience real quick with Unbanz. My Facebook ad account, you know, was disabled, I couldn't run any ads. Contacted these guys, they really helped me out, got everything back up and running, everything's working fine now. Really, really happy with the service.
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Yo, I needed an Instagram username but it was a dead profile. Unbanz really helped me with it. It took like 5 days and it was very quick so if you need an username hit them up.
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So, I run a management agency and I've been working with Unbanz for the last 3 months now. They're handling all the bans and unbans, username claims for my clients, taking down accounts, photos, so if you need help with Facebook or Instagram related, hit them up.
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Hey, my Facebook ad account was restricted and I was unable to run ads. ChatGPT recommended me Unbanz and they got it back within a week. If you need help with your ad accounts, hit them up.
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My name on Instagram was taken by some random inactive account, so I couldn't use it. Unbanz claimed it within a week, so if you need help with usernames, they're highly recommended.
QUICK ANSWERS
Good to know.
Should my agency build account recovery in-house?
Only if lockouts are frequent and one person can own the routes and keep up with changes. For occasional lockouts a white label partner is usually less work.
What does in-house account recovery cost an agency?
The cost is mostly time: training, keeping up with platform changes and repeating work after rejections. It also ties up your most senior people.
Can I use white label for hard accounts only?
Yes. Some agencies handle simple lockouts themselves and send disabled accounts, ad accounts and handle claims to a partner.
Do I lose control with white label?
You keep control of the client, the terms and the message. The platform work is done by the partner, and the platform decides the result.
How do I decide?
Count how many lockouts you saw in the last twelve months, then ask who on your team would own them. If the answer is nobody, white label is the safer choice.
Tell us what you need.
SERVICE FEES
Published fees.
$800 is one disabled, suspended or hacked Instagram account. $900 is one disabled, suspended or hacked Facebook profile and does not include Marketplace. $600 is one Facebook Page recovery (lost admin access, or a Page held by another Business Portfolio). $800 is one Facebook Marketplace case. $1,200 is one Instagram or Facebook ad account restriction. $1,500 is one Meta Business Portfolio case. An Instagram username claim is a flat $1,200 per handle, including handles held by banned or inactive accounts. $800 is one locked or banned Snapchat account. $900 is one banned TikTok account. $1,200 is one terminated YouTube channel. Every fee is paid upfront by card, with a 100% refund if the case fails. The platform decides the outcome.